Chosen by a world-class judging panel drawn from the creative and media industries, the teams behind these six winning ads shared in the £65,000 prize fund. Click each ad to find out more.

Winner of Winners

Art Direction
ITV 'Milkman'
(BBH)

Copywriting
CWDC 'Plasticine'
(Publicis)

Creative Media Partnership
Lurpak 'Saturday is Breakfast Day'
(Wieden + Kennedy and Carat)

Topicality
Nationwide
(Leagas Delaney and MPG)

Online
COI/NHS 'Smoke Free Generation'
(Agency Republic and i-Level)