Date:

March 2008

Client:

ITV1

Agency:

Bartle Bogle Hegarty

The Winning Team

Creative Directors/team: Nick Allsop & Simon Veksner
Typographer: Dominic Grant

Steve Henry

Executive Creative Director, TBWA\London

The Judge's verdict

"My favourite ad this month is the supremely confident  ITV ad for 'He kills coppers'"

"For some reason, advertising TV programmes seems to be much harder than it would appear. You'd think it would be like doing album covers or book covers , a chance to go wild creatively. But most of the time, it's more like film trailers - boring, formulaic, the opposite of creativity."

"But I loved this one. It stood out like the proverbial camel's bollocks - and like all ads that do that, it's as a result of various skills coming together."

"Very strong visual design, a hauntingly beautiful photograph, ruthless economy with the words, and a laugh-out-loud typographical gag with the full stop - it's not often that I write the words "laugh-out-loud typographical gag"."

"But this ad is as strong as my favourite film posters - and I can't give much higher praise than that."