Date:

October 2011

Client:

Heinz

Agency:

Magnet Harlequin

The Team

Richard Baverstock, Kevin Derbyshire, Hannah Johnson & Olly Moss

Thomas Delabriere

Head of Marketing, Innocent

The Judge's verdict

My favourite ad is the one for Heinz soup with a personalised message. I think it is a clever concept which taps into clear consumer insights. Not only it will drive brand love, but it should generate good sales results at the same time. I also like the way it brings together packaging, press advertising and digital. The way this idea is communicated is simple, clear, impactful. That's my press ad of the month