The ANNAs

THE ANNAs
About the Awards
Judging Criteria
Judges
FAQ

ANNA WINNERS
Ad of the Month
Latest Nominees
ANNAs Archive
ANNAs Online Award

2007 OVERALL WINNERS
Winner of Winners
Craft Skills Winners
The Exhibition
Agency League Table

INSPIRED THINKING
ANNA Newsletter
ANNA Creative Forum
ANNA Judges Classics
AD OF THE MONTH

Date:

June 2008


Client:

John Lewis Partnership


Agency:

Lowe & Partners


John Lewis 'Million Miles'

The Team


Creative Director: Ed Morris
Creative Team: Simon Morris, Patrick McClelland & Clive Pickering


Darren Bailes

Darren Bailes


Creative Director, VCCP


The Judge's verdict


"While the rest of the high street descends into battle wielding enormous red and white sale signs John Lewis sticks to its principles. A thought charmingly brought to life in the new print work."

"Of all the recent executions in the press this is the best of a good bunch. Simple, clear and informative - the essence of the store itself. All advertising must reflect the brand, product or store in the way this work does - otherwise punters will see straight through it and reject it as advertising piffle. Well done to all concerned for not deviating from the truth and keeping the brand fresh. Have a gold star."

NMA