Date:

June 2008

Client:

John Lewis Partnership

Agency:

Lowe & Partners

The Team

Creative Director: Ed Morris
Creative Team: Simon Morris, Patrick McClelland & Clive Pickering

Darren Bailes

Creative Director, VCCP

The Judge's verdict

"While the rest of the high street descends into battle wielding enormous red and white sale signs John Lewis sticks to its principles. A thought charmingly brought to life in the new print work."

"Of all the recent executions in the press this is the best of a good bunch. Simple, clear and informative - the essence of the store itself. All advertising must reflect the brand, product or store in the way this work does - otherwise punters will see straight through it and reject it as advertising piffle. Well done to all concerned for not deviating from the truth and keeping the brand fresh. Have a gold star."