Date:

May 2009

Client:

bmi

Agency:

M&C Saatchi

The Team

Phil Reedy & Matt Beaumont

Malcolm Duffy

Executive Creative Director, Miles Calcraft Briginshaw Duffy

The Judge's verdict

It was a pleasure to be hit by this. An ad that's clean, simple and entertaining. Instead of trying to cram in every bit of information they could about bmi, they've put across one simple fact in a warm, witty way. Refreshing.