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AD OF THE MONTH

Date:

May 2009


Client:

bmi


Agency:

M&C Saatchi


bmi 'Arrivals Lounge'

The Team


Phil Reedy & Matt Beaumont


 
Malcolm Duffy

Malcolm Duffy


Executive Creative Director, Miles Calcraft Briginshaw Duffy


The Judge's verdict


It was a pleasure to be hit by this. An ad that's clean, simple and entertaining. Instead of trying to cram in every bit of information they could about bmi, they've put across one simple fact in a warm, witty way. Refreshing.

NMA