Client:

Citroën

The Judge's verdict

"The 2CV had already established its character as a tinny heap held together by string and a self-depracating personality when a glossy campaign for the Renault 5 came along with the hook "What's yours called?" Without missing a beat, the old rattletrap responded with this topical ad. It wasn't just witty, it was laugh aloud, thigh-smackingly hilarious. And how many press ads could you ever say that about?"