Client:

Doyle Dane Bernbach

The Judge's verdict

"I love this ad. It feels effortless, almost like a stream of consciousness, done at the end of the day, around 7:12pm at a guess. But it's cunning. It's 37 years old, yet it still makes me want to apply for a job there, which is obviously ridiculous. The need for a time tunnel, a complete re-edit of my book (those Google ads will have to go for a start), everything transferred back to u-mat. Oh and I guess no awards on my CV. People always get a bit sniffy when you list the awards you've won in the future. The whole thing is a logistical nightmare, which is a bloody shame, because I'd love to work there. It sounds great."