The Judge's verdict
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"I've chosen a classic 80s Sainsbury's ad. Why? Because for me they did 20 years ago what Tesco is currently doing. The ads are entertaining, get the message across with a quiet authority and were a huge part of Sainsbury's brand success. It's rare that we see truly inspirational ads in this category; these still hold up against most retail ads in today's newspapers."
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Make the ad bigger
