Client:

Mothers Against Drunk Driving

The Judge's verdict

"Would a photograph, even a really shocking photograph, ever put you off driving drunk? Doubtful.  What about a really, really clever headline, maybe with a bit of irony too?  Unlikely.  Okay, what about being exposed as a drunk driver to everybody who knows you?  Probably. 

"Sometimes all of are guilty of trying to write a clever ad, when we should be trying to solve the problem."