Client:

Nike

The Judge's verdict

'When does a "modern classic" become just a plain old "classic"? Less than two years old but I think it's a fairly safe bet that I'll feel the same way about this ad in 10 years' time as I did when I first saw it and as I do now. And yes, it's a press ad that has no copy. More of a poster, you might say. But come on, try and think of another visual that says quite as much. In an ad. Iconic.'