The Judge's verdict
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"Clients like to talk about "calls to action". Digital agencies see their creative task as
"engagement". I defy you to resist doing precisely what this headline invites you to do. And guess what, it works.The car actually disappears."
"The art direction and the slightly patrician copy might be showing their age but the big simple idea in this ad is as compelling and contemporary as it was decades ago."
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Make the ad bigger
