Client:

Greater London Council

The Judge's verdict

"It's true, ads in newspapers can look a little limp up against the fearless (often shameless) editorial content, especially in the tabloids. The advertising which campaigned against the proposed Tory abolition of the GLC in the early 80s overcame this shyness magnificently."

"It leapt off the page with strength, simplicity and campaigning zeal. And although it didn't stop Mrs Thatcher binning the GLC at the time, we know who had the last laugh in the long run."