The Judge's verdict
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"Whatever happened to the small space ad? Nowadays they seem to be generated by a piece of software without any sign of human involvement, most comprising of a product shot, a price & a big pile of bullet points. It's a shame."
"At Leagas Delaney, junior creatives were trained on 20 doubles and five by fours - often that's all they would be given in their first 18 months. Only then were they trusted with a full page."
"It was a good discipline, having neither space nor money for fancy illustrations, arty photographs or crazy layouts. You had to fight against the editorial armed with only one weapon - words (and you can't use many of those either). As a consequence you became very, very picky over which ones you used, and how you arranged them."
"[here] are nine words that could go toe-to-toe with any editorial. NB: At the time of writing there is no software package available that can create an ad like this."
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Make the ad bigger
