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ANNAs NOMINEES 2010
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Client:

Pilkington


The Judge's verdict


"They don't make ads like this any more. After a long line of product benefit ads for Pilkington came this little gem. At first glance it doesn't seem to have much going for it. A 20-word headline, a picture of a guy holding a sheet of glass, and plenty of copy. But what a headline, what a picture, and what copy. Brilliant."

Pilkington
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