The Judge's verdict
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"Avis is one of the all-time great advertising campaigns. We all know this. But this particular Avis ad grabbed me when I first saw it."
"People nowadays bang on about what's fresh and new and it seems that it usually involves a media idea. This ad didn't need a media initiative to shout out. The first lines: "I write Avis ads for a living. But that doesn't make me a paid liar." Boom. You had to read on."
"The art direction made it impossible not to, the writing made the case for Avis incontrovertible. The overall effect seems fresher today than it did then. Remarkable."
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Make the ad bigger
