Darren Bailes

Darren started his career at WCRS creating famous advertising for Butterkist Popcorn, Orange and Speedo. He started to get a taste for the kind of advertising that people were willing to talk about over a pint with their mates - advertising with cultural currency.

After a few years he moved to mother and created campaigns for Pimm's, Miller and then the relaunch of PG tips with Al and Monkey. Both Pimm's and PG tips were both adopted into the national psyche. People appreciated the campaigns as entertainment, not just advertising, and they loved the brands all the more for it.

After a very successful seven year stint at mother he moved to VCCP with the desire to create more famous advertising that the nation would love.