Client:

bmi

Agency:

M&C Saatchi

The Team

Phil Reedy & Matt Beaumont

Simon Learman

Executive Creative Director McCann Erickson

The Judge's verdict

With both economic growth and seasonal temperatures slipping below zero, there was little to raise our sprits in December. However, this highly competitive bmi campaign did offer some comfort. It's good, old-fashioned handbags at dawn advertising, written and art directed with style. A great use of tactical press, too. This ad just edged it for me.