Client:

Honda UK

Agency:

Wieden + Kennedy

The Team

Fabian Bergland, Karen Jane, Ida Gronblom, Tony Davidson & Kim Papworth

Darren Bailes

Creative Director, VCCP

The Judge's verdict

The Honda work is news in the form of advertising. There is an actual story to be told here, told simply and with charm. Good news amongst the gloom - Honda Swindon is reopening for business.

The reopening could have been swept under the carpet all too easily - the shutdown being seen as a real blow to the pride of the brand. But thankfully client and agency saw sense. This recession is something we're all in together, the workers and the manufacturers are all in the same boat.

Bacon, irons and mugs of tea make it seem far more real than say, the rebooting of a robot arm. Good news for the people of Swindon. Good news for Honda. Good news for the guy who delivers the bacon.