Client:

Yakult

Agency:

Wieden & Kennedy

The Team

Creative Team: Michael Russoff, Richard Dorey & Mark McCall

Tiger Savage

Head of Art/Deputy Creative Director, M&C Saatchi

The Judge's verdict

"Really love the ads for Yakult.  Well executed and a brand name that says it all. The ads exploit the use of small space advertising and in my book would make equally good posters.  This execution in particular stands out, probably as it could have been made for me.  God bless great clients."