Client:

Nike

Agency:

Wieden + Kennedy

The Team

Art Director: Chris Groom, Stuart Harkness & Guy Featherstone; Copywriter: Chris Groom & Stuart Harkness

Dave Dye

Creative Director, Dye Holloway Murray

The Judge's verdict

"This reminds me of one of those great, jingoistic Sun front covers like 'Achtung!' or 'Turnip Head,' the kind of images that seep into our culture. The fact that it was spoofed with Rooney holding Ronaldo's decapitated head is testament to this."