Client:

Department for Communities and Local Government

Agency:

Euro RSCG

The Team

Creative Director: Gerry Moira; Art Director: Phil Beaumont; Copywriter: Sam Richards; Photographer/Designer: Mark Osbourne

Andy Cheetham

Creative Director, CheethamBellJWT

The Judge's verdict

"I think this is a great newspaper campaign.  Funnily enough the ads don't work as well on posters as there are too many navigation points to take in when passing. 

"It's a strong visual way of telling me how to deal with a lot of the pain-in-the-neck things that surround me.  The ads are simple, nicely art-directed and easy to understand."