Client:

Millets - 'Camo Kid'

Agency:

Miles Calcraft Briginshaw Duffy

The Team

Creative Directors: Paul Briginshaw & Malcolm Duffy; Art Director: Dave Hobbs Copywriter: Richard Stoney; Photographer: Liam Kennedy

Richard Flintham

Creative Director, Fallon

The Judge's verdict

"The very overcrowded band wagon I am attempting to jump on here is the one that I hope is applauding a client who wanted to break category norms to get better results. Who wanted to give his agency the best possible run at it by not getting in their way. And to the team who respected that trust by doing responsible, engaging, simple work."