Client:

Heinz

Agency:

Beattie McGuinness Bungay

The Team

Creative Director: Trevor Beattie; Art Director: Gavin McGrath; Copywriter: Pat Burns

John O'Keeffe

Executive Creative Director, Bartle Bogle Hegarty

The Judge's verdict

"A nice simple visual pun to celebrate the 130th birthday of Heinz tomato ketchup.

"It's an oasis of calm amidst the editorial and advertising clutter which, naturally, makes it really stand out. I say 'naturally', as though anyone could see the advantages of such clarity and visibility.

"Sadly, judging by the mass of this month's output, such considerations remain some way down most clients' list of priorities."