Client:

Virgin Trains

Agency:

Rainey Kelly Campbell Roalfe/Y&R

The Team

Creative Director: Chris Hodgkiss & Pip Bishop; Creative Team: Zac Ellis, Rich Littler, Kim Hutcheson & Joe Fitzgerald

Leon Jaume

Executive Creative Director, WCRS

The Judge's verdict

"The Virgin Trains campaign is founded on a predictable strategy and is burdened with two endlines, one of which (Valuable Thinking Time) it has executed in various ways. But a smile can sweep churlishness aside and when I read the imagined prototypes for Clark Gable's fond goodbye in 'Gone With the Wind' this ad just wriggled ahead of the chasing pack."