Client:

Virgin

Agency:

Rainey Kelly Campbell Roalfe/Y&R

The Team

Creative Director's: Mark Roalfe & Ben Priest; Art Director: Robert Messeter; Copywriter: Michael Crowe; Illustrator: Alison Carmichael

Nik Studzinski

Creative Director, Mother

The Judge's verdict

"It's nice to start the year on a high and how does 35000ft sound?

"This is another clever and witty visual ad in a campaign that rivals The Economist advertising (is there a higher accolade?), not only in terms of the art directional style but also in creativity.

"When I found out the 'headline' actually said 'soon' it had to be ad of the month."