Client:

Murphy's

Agency:

Bartle Bogle Hegarty

The Team

Creative Directors: Nick Kidney & Kevin Stark; Art Director: Kevin Stark; Copywriter: Nick Kidney

Tim Delaney

Founder & Chairman, Leagas Delaney

The Judge's verdict

"The only campaign with an idea that informed me of something I might be interested in.

"The only campaign with an idea that used the medium well.

"The only campaign with an idea.

"'Joining the dots' was the best of the three I saw, but the others also worked."