Client:

Tesco

Agency:

Lowe and Partners

The Team

Creative Director: Paul Weinberger; Art Director: Jason Lawes; Copywriter: Sam Cartmell

Leon Jaume

Executive Creative Director, WCRS

The Judge's verdict

"I know, it's Tesco's - again. But I think this is the best ad in a great campaign.

"To score points off both your posher rival and your cheaper one in so few words is powerful stuff."