Client:

Honda

Agency:

Wieden + Kennedy

The Team

Sam Heath, Chris Groom, Sophie Bodoh & Sean Murphy

Gerry Moira

Chairman & Director of Creativity, Euro RSCG

The Judge's verdict

In a newspaper full of shiny showroom cars, these ads stand out. OK, they are not burdened with having to sell low APR rates and finance packages but they exploit and explain their brand messaging with great style.