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ANNAS ARCHIVE: AD OF THE MONTH

Client:

BMW


Agency:

WCRS


BMW 'April Fools'

The Team


Creative Director: Leon Jaume
Art Directors/Copywriters: Tom Spicer & Kit Dayaram


Russell Ramsey

Russell Ramsey


Executive Creative Director, JWT


The Judge's verdict


"Okay, I admit it. Bleary eyed on April 1st, this one caught me out. Only as far as Dr Hans Zoff mind you. A worthy April Fools' ad in the BMW tradition".

NMA