The ANNAs

THE ANNAs
About the Awards
Judging Criteria
Judges
FAQ

ANNA WINNERS
Ad of the Month
Latest Nominees
ANNAs Archive
ANNAs Online Award

2007 OVERALL WINNERS
Winner of Winners
Craft Skills Winners
The Exhibition
Agency League Table

INSPIRED THINKING
ANNA Newsletter
ANNA Creative Forum
ANNA Judges Classics
AD OF THE MONTH

Date:

September 2008


Client:

Tesco


Agency:

The Red Brick Road
Tesco 'Britain's Biggest Discounter'
Make the ad biggerMake the ad bigger

The Team

Creative Director: Paul Weinberger
Creative Team: Jason Lawes & Sam Cartmell
Ed Morris

Ed Morris


Executive Creative Director, Lowe London

The Judge's verdict

Sod the credit crunch; it's not war, famine or plague. It's not Aids or the discovery of a new cancer. It's only finance. If you worship money enough to feel like the world's coming to an end right now your life was never worth living any way.

Cheer up, take it on the chin, tighten the purse strings and get on with it. This ad helps me do just that. And I hate puns. I've fired people for writing them, but this shameless and completely daft little belter made me grin when I needed one most.
NMA